IMMISSONI Cosmetics launched in 2016 and offers a chic makeup cosmetics range with unique glam pieces to customers at an affordable price. At first, IMMISSONI only offered quality makeup brushes, which sold out in the first year of the brand (2016-2017). By 2017, IMMISSONI grew their cosmetic collection to include matte liquid lipsticks, eyeshadow palettes and mink lashes. IMMISSONI Cosmetics prides itself in its quality, chic style, affordability and capacity to cater to a wide array of skin tones.

IMMISSONI Cosmetics has attracted customers from across the world, including Italy, United Kingdom, United States, Bulgaria, Australia, Jordan and Nigeria, to name a few. The growing brand has received special attention from a large Italian population who have supported and shared great reviews about their makeup experience with IMMISSONI. Rather than driving sales through traditional promotional techniques, IMMISSONI Cosmetics chose to focus its growth predominantly through social media platforms, establishing itself as an online social media makeup brand. The social media approach enabled IMMISSONI Cosmetics to engage at a personal level in comparison to other larger brands. This personal approach led to many customers sharing their purchased IMMISSONI Cosmetics with their online following, creating more brand awareness and recognition. IMMISSONI Cosmetics have collaborated with a variety of social media influencers and ambassadors with moderate to large followings.

IMMISSONI Cosmetics

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